E-handeln på internet bär upp 7,7% av Sveriges ekonomi
E-handel över internet har vuxit med över 10% årligen enligt Boston Consulting Groups rapport Digital Sweden, skriver Internetstatistik.se. Under 2012 motsvarade handeln 7,7% av den totala svenska ekonomin. En andel lika stor som som omsättningen i turismbranschen. Mer än 70% av svenskarna har handlat on-line.
Sweden continues to be among the top performers in BCG’s e-Intensity index; however, all of the other nations in the top 15 are developing more quickly.
- Growth [i Sverige] has been faster than forecasted by Bcg in 2011, driven by a surge in online consumption from SeK 109 billion in 2009 to SeK 160 billion in 2012, with growth across all major categories of spending.
- The internet’s share of the economy will continue to significantly outstrip growth in traditional business, expanding by 7.7 percent annually through to 2017.
- There are signs that key enablers and measurements of business and government engagement are developing more slowly than those of other top-ranked internet economies, suggesting that Sweden needs to keep working hard to retain its global leadership position.
- 20 percent [av svenskarna] have made purchases using mobile devices; Swedes now spend 40 percent of their online time on mobile devices.
- This digital consumption is being enabled by new payment models and an increase in consumer trust regarding online interaction.
- Swedes are getting six times more value-for-money than from traditional forms of media.
- Adoption of new mobile devices has generated a 3:1 multiplier effect: each additional krona spent on hardware has driven an additional three kronor of downstream spending on connectivity and online consumption.
- The most successful companies make better use of the digital toolkit with systems like online crm, sales analysis, price comparison, and order management.
- The move to mobile platforms is a particular challenge; while nearly 30 percent of Smes now have mobile-enabled websites.
- Swedish Smes score well on international rankings for online presence but make less use of advanced commercial tools than some european peers
Rapporten kan laddas ner här: Digital Sweden