Kjell Meyer om prylar och internet

E-handeln på internet bär upp 7,7% av Sveriges ekonomi

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Ehandel Sverige

E-handel över internet har vuxit med över 10% årligen enligt Boston Consulting Groups rapport Digital Sweden, skriver Internetstatistik.se. Under 2012 motsvarade handeln 7,7% av den totala svenska ekonomin. En andel lika stor som som omsättningen i turismbranschen. Mer än 70% av svenskarna har handlat on-line.

Från rapporten:

Sweden continues to be among the top performers in BCG’s e-Intensity index; however, all of the other nations in the top 15 are developing more quickly.

  • Growth [i Sverige] has been faster than forecasted by Bcg in 2011, driven by a surge in online consumption from SeK 109 billion in 2009 to SeK 160 billion in 2012, with growth across all major categories of spending.
  • The internet’s share of the economy will continue to significantly outstrip growth in traditional business, expanding by 7.7 percent annually through to 2017.
  • There are signs that key enablers and measurements of business and government engagement are developing more slowly than those of other top-ranked internet economies, suggesting that Sweden needs to keep working hard to retain its global leadership position.
  • 20 percent [av svenskarna] have made purchases using mobile devices; Swedes now spend 40 percent of their online time on mobile devices.
  • This digital consumption is being enabled by new payment models and an increase in consumer trust regarding online interaction.
  • Swedes are getting six times more value-for-money than from traditional forms of media.
  • Adoption of new mobile devices has generated a 3:1 multiplier  effect: each additional krona spent on hardware has driven an additional three kronor of downstream spending on connectivity and online consumption.
  • The most successful companies make better use of the digital toolkit with systems like online crm, sales analysis, price comparison, and order management.
  • The move to mobile platforms is a particular challenge; while nearly 30 percent of Smes now have mobile-enabled websites.
  • Swedish Smes score well on international rankings for online presence but make less use of advanced commercial tools than some european peers

Rapporten kan laddas ner här: Digital Sweden

Kjell Meyer


Written by Kjell Meyer

september 10, 2013 den 10:22 f m

Publicerat i Kjell Meyer internet

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  1. Reblogged this on Evernet.


    september 11, 2013 at 2:31 e m


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